{"id":12121,"date":"2026-06-03T08:59:03","date_gmt":"2026-06-03T08:59:03","guid":{"rendered":"https:\/\/www.myhospitalnow.com\/blog\/?p=12121"},"modified":"2026-06-03T08:59:03","modified_gmt":"2026-06-03T08:59:03","slug":"top-10-account-based-marketing-abm-platforms-features-pros-cons-comparison","status":"publish","type":"post","link":"https:\/\/www.myhospitalnow.com\/blog\/top-10-account-based-marketing-abm-platforms-features-pros-cons-comparison\/","title":{"rendered":"Top 10 Account\u2011Based Marketing (ABM) Platforms: Features, Pros, Cons &amp; Comparison"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.myhospitalnow.com\/blog\/wp-content\/uploads\/2026\/06\/image-102.png\" alt=\"\" class=\"wp-image-12122\" srcset=\"https:\/\/www.myhospitalnow.com\/blog\/wp-content\/uploads\/2026\/06\/image-102.png 1024w, https:\/\/www.myhospitalnow.com\/blog\/wp-content\/uploads\/2026\/06\/image-102-300x168.png 300w, https:\/\/www.myhospitalnow.com\/blog\/wp-content\/uploads\/2026\/06\/image-102-768x429.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account\u2011Based Marketing (ABM) Platforms<\/strong> are software solutions designed to help B2B marketing and revenue teams identify, target, engage, and measure high\u2011value accounts rather than individual leads. Unlike broad inbound or demand\u2011generation tools, ABM platforms focus on orchestrating personalized campaigns across channels that are tailored to specific accounts or account segments. By aligning sales and marketing around key accounts, these platforms help teams deliver more contextual, high\u2011impact engagement that drives growth and retention. ABM continues to be a core strategy for enterprise and mid\u2011market B2B organizations. Rising customer acquisition costs, fragmentation of marketing channels, and demand for hyper\u2011personalization have made ABM an essential discipline. Modern ABM platforms incorporate AI\u2011driven insights, predictive account scoring, automated orchestration, and deep CRM integration. Organizations now leverage these tools not only for new account acquisition but also for cross\u2011sell\/upsell motions and post\u2011sale expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Real\u2011world use cases include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aligning marketing campaigns with priority accounts to drive pipeline acceleration.<\/li>\n\n\n\n<li>Coordinating cross\u2011channel engagement (email, display advertising, social) tailored to buying committees.<\/li>\n\n\n\n<li>Prioritizing sales outreach using predictive account scoring and intent signals.<\/li>\n\n\n\n<li>Measuring impact across the entire account lifecycle, from first touch to revenue.<\/li>\n\n\n\n<li>Harmonizing sales and marketing activities with shared account dashboards and KPIs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What Buyers Should Evaluate<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Core Features:<\/strong> Account selection, personalized messaging, multi-channel orchestration, and analytics to target high-value accounts effectively.<\/li>\n\n\n\n<li><strong>Ease of Use:<\/strong> Intuitive workflows so marketing and sales teams can adopt campaigns quickly without lengthy training.<\/li>\n\n\n\n<li><strong>Integrations:<\/strong> CRM, marketing automation, and engagement channel connectors to align campaigns with real sales pipelines.<\/li>\n\n\n\n<li><strong>Security &amp; Compliance:<\/strong> Encryption, access controls, and GDPR adherence to safeguard sensitive account and contact data.<\/li>\n\n\n\n<li><strong>Performance &amp; Reliability:<\/strong> Accurate AI-driven account scoring, consistent campaign execution, and timely reporting to support actionable decisions.<\/li>\n\n\n\n<li><strong>Support &amp; Value:<\/strong> Onboarding assistance, professional services, and ROI assessment to ensure campaigns can scale efficiently across target accounts.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> B2B marketing and revenue teams in mid\u2011market to enterprise companies, particularly those with complex buyer journeys, long sales cycles, and sizable TAM (total addressable market) segmentation goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Not ideal for:<\/strong> Very small businesses or pure SMBs with limited account lists, simple outbound requirements, or those better served by demand\u2011generation automation tools rather than targeted ABM orchestration.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Key Trends in Account\u2011Based Marketing Platforms <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI\u2011Driven Account Scoring &amp; Predictive Targeting:<\/strong> Machine learning models use intent, engagement, and firmographic data to prioritize accounts with the highest likelihood to convert.<\/li>\n\n\n\n<li><strong>Cross\u2011Channel Orchestration:<\/strong> Unified orchestration of email, display ads, social media, and direct sales outreach with real\u2011time coordination.<\/li>\n\n\n\n<li><strong>Intent Data Integration:<\/strong> First\u2011party and third\u2011party intent signals plugged into ABM workflows to adjust engagement timing and messaging.<\/li>\n\n\n\n<li><strong>Personalization at Scale:<\/strong> Dynamic content and messaging tailored to specific accounts or buying groups using AI templates and predictive insights.<\/li>\n\n\n\n<li><strong>Revenue Attribution &amp; Closed\u2011Loop Analytics:<\/strong> Sophisticated revenue tracking that ties marketing engagement directly to pipeline and closed revenue outcomes.<\/li>\n\n\n\n<li><strong>Enhanced Sales\u2011Marketing Alignment:<\/strong> Shared dashboards, account timelines, and joint SLA tracking for improved go\u2011to\u2011market execution.<\/li>\n\n\n\n<li><strong>Privacy &amp; Compliance Prioritization:<\/strong> Built\u2011in support for GDPR, CCPA, and enterprise governance policies with consent management.<\/li>\n\n\n\n<li><strong>Integration\u2011First Architectures:<\/strong> Deep connectors to CRM, customer data platforms (CDPs), B2B commerce systems, and engagement channels.<\/li>\n\n\n\n<li><strong>Conversational AI &amp; Chat Personalization:<\/strong> Chatbots and virtual assistants engaging accounts with tailored messaging based on account intent.<\/li>\n\n\n\n<li><strong>Flexible Pricing &amp; Packaging:<\/strong> More usage\u2011based and modular pricing models that let teams adopt portions of ABM functionality without a full suite commitment.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">How We Selected These Tools (Methodology)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We evaluated tools based on criteria that reflect modern ABM requirements across enterprise and scale\u2011ready organizations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market Adoption &amp; Mindshare:<\/strong> Recognized use across B2B companies and consistent deployment in ABM programs.<\/li>\n\n\n\n<li><strong>Feature Completeness:<\/strong> Capabilities covering account selection, personalization, orchestration, analytics, and sales alignment.<\/li>\n\n\n\n<li><strong>Reliability &amp; Performance Signals:<\/strong> Stability of platform operations and ability to handle high data volume without degradation.<\/li>\n\n\n\n<li><strong>Security &amp; Compliance Posture:<\/strong> Availability of role\u2011based access, encryption, audit logging, and enterprise governance support.<\/li>\n\n\n\n<li><strong>Integrations &amp; Ecosystem:<\/strong> Native connectors to major CRM systems, CDPs, and engagement channels.<\/li>\n\n\n\n<li><strong>Customer Fit Diversity:<\/strong> Relevance across segments including enterprise, mid\u2011market, and scaling B2B organizations.<\/li>\n\n\n\n<li><strong>AI &amp; Analytics Capabilities:<\/strong> Predictive scoring, intent enrichment, automated insights, and account recommendations.<\/li>\n\n\n\n<li><strong>Support Quality &amp; Resources:<\/strong> Documentation, onboarding support, training, and community presence.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Top 10 Account\u2011Based Marketing (ABM) Platforms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1 \u2014 Demandbase<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> Demandbase is a comprehensive ABM platform that unifies account identification, multi\u2011channel engagement, and revenue analytics for B2B revenue teams.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI\u2011driven account scoring and intent analytics.<\/li>\n\n\n\n<li>Cross\u2011channel orchestration (email, display, social).<\/li>\n\n\n\n<li>Unified account dashboards with revenue attribution.<\/li>\n\n\n\n<li>Custom account segment creation and targeting.<\/li>\n\n\n\n<li>CRM and customer data platform integration.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong alignment between sales and marketing with shared insights.<\/li>\n\n\n\n<li>Deep analytics for pipeline influence and revenue measurement.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can be complex to configure initially.<\/li>\n\n\n\n<li>Enterprise focus may be heavy for smaller teams.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Demandbase integrates closely with CRM and engagement systems to centralize data and streamline execution.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM platforms<\/li>\n\n\n\n<li>Engagement channels (email, advertising)<\/li>\n\n\n\n<li>Analytics systems<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Structured onboarding, documentation, and professional services; community engagement varies.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"> 2 \u2014 6sense<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> 6sense uses AI and intent data to help organizations discover in\u2011market accounts, prioritize ABM efforts, and orchestrate personalized engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Predictive analytics and intent signals.<\/li>\n\n\n\n<li>Account prioritization and scoring models.<\/li>\n\n\n\n<li>Campaign orchestration across digital channels.<\/li>\n\n\n\n<li>Forecasting and revenue influence tracking.<\/li>\n\n\n\n<li>AI\u2011powered recommendations.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong predictive intelligence and intent detection.<\/li>\n\n\n\n<li>Helps reduce wasted spend on low\u2011value accounts.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pricing and deployment can be high for mid\u2011market teams.<\/li>\n\n\n\n<li>Learning curve for advanced AI modules.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Designed to extend CRM and marketing ecosystems with intent and predictive layers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM connectors<\/li>\n\n\n\n<li>Marketing automation systems<\/li>\n\n\n\n<li>BI and analytics tools<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Onboarding support and professional services available; documentation is comprehensive.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">3 \u2014 Terminus<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> Terminus is an ABM platform focused on helping B2B teams execute campaigns, personalize engagement, and measure outcomes tied to revenue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account targeting and segmentation.<\/li>\n\n\n\n<li>Multi\u2011channel campaign orchestration.<\/li>\n\n\n\n<li>Intent data enrichment.<\/li>\n\n\n\n<li>Closed\u2011loop analytics dashboards.<\/li>\n\n\n\n<li>Playbooks for ABM execution.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emphasis on coordinated cross\u2011channel campaigns.<\/li>\n\n\n\n<li>Playbook templates help teams get started.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some advanced analytics features require higher tiers.<\/li>\n\n\n\n<li>Setup may be time\u2011intensive for new teams.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Terminus connects to CRM, marketing automation, and data systems to unify account insights.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM connectors<\/li>\n\n\n\n<li>Marketing tools<\/li>\n\n\n\n<li>Data enrichment services<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Offers onboarding, knowledge base articles, and customer support tiers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">4 \u2014 RollWorks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> RollWorks provides account planning, predictive analytics, and cross\u2011channel engagement tools aimed at scaling ABM programs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account scoring and categorization.<\/li>\n\n\n\n<li>Predictive insights with intent signals.<\/li>\n\n\n\n<li>Targeted advertising and personalization modules.<\/li>\n\n\n\n<li>Engagement analytics.<\/li>\n\n\n\n<li>Playbooks for account journeys.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Useful for both early\u2011stage and scaling ABM efforts.<\/li>\n\n\n\n<li>Combines intent, targeting, and measurement in one interface.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smaller teams may find the full feature set more than needed.<\/li>\n\n\n\n<li>Some features depend on third\u2011party data enrichment.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Designed for integration with CRM and marketing data sources.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM platforms<\/li>\n\n\n\n<li>Data enrichment systems<\/li>\n\n\n\n<li>Marketing automation<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Documentation, onboarding resources, and responsive support.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">5 \u2014 Engagio (Now Part of Demandbase)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> Engagio combines engagement analytics with ABM orchestration to help teams coordinate tailored campaigns and measure impact across accounts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engagement analytics and account insights.<\/li>\n\n\n\n<li>Orchestration playbooks.<\/li>\n\n\n\n<li>Multi\u2011channel campaign rollout support.<\/li>\n\n\n\n<li>Account scoring and prioritization.<\/li>\n\n\n\n<li>Revenue influence tracking.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong historical analytics and engagement measurement.<\/li>\n\n\n\n<li>Integration with sales\u2011enablement systems.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As part of a larger suite, feature naming and modules may overlap.<\/li>\n\n\n\n<li>Enterprise positioning may be heavier for smaller teams.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lean integration with CRM and analytics platforms to support ABM orchestration.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM connectors<\/li>\n\n\n\n<li>Marketing automation<\/li>\n\n\n\n<li>Analytics tools<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Onboarding, documentation, and support vary depending on suite configuration.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">6 \u2014 Madison Logic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> Madison Logic offers account\u2011based advertising, data solutions, and analytics to fuel ABM efforts, with an emphasis on digital engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account targeting and display advertising.<\/li>\n\n\n\n<li>Intent signal integration and enrichment.<\/li>\n\n\n\n<li>Digital engagement measurement.<\/li>\n\n\n\n<li>Audience segmentation tools.<\/li>\n\n\n\n<li>Campaign performance dashboards.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong at connecting advertising efforts with ABM strategy.<\/li>\n\n\n\n<li>Useful for driving awareness at key accounts.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less focused on full orchestration beyond advertising.<\/li>\n\n\n\n<li>Intent data accuracy varies with source quality.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Integrates with account data and advertising channels to align audiences.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM data sync<\/li>\n\n\n\n<li>Marketing automation<\/li>\n\n\n\n<li>DSP connections<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Documentation and campaign support are available with customer plans.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">7 \u2014 Metadata.io<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> Metadata.io provides automated ABM campaign optimization using AI, with a focus on paid media and lead conversion at target accounts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated campaign experimentation and optimization.<\/li>\n\n\n\n<li>Predictive audience selection.<\/li>\n\n\n\n<li>Multi\u2011channel paid campaign management.<\/li>\n\n\n\n<li>Conversion and pipeline analytics.<\/li>\n\n\n\n<li>AI\u2011driven budget allocation.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong automation for campaign optimization.<\/li>\n\n\n\n<li>Reduces manual campaign configuration.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focused primarily on paid engagement.<\/li>\n\n\n\n<li>Less depth in organic or sales\u2011orchestration workflows.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Designed to connect with CRM and campaign measurement tools.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM platforms<\/li>\n\n\n\n<li>Marketing automation<\/li>\n\n\n\n<li>Analytics systems<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Provides onboarding support and resources tailored to campaign optimization.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">8 \u2014 Jabmo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> Jabmo specializes in account\u2011based digital marketing and channel partner ABM, with tools for personalization and measurement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital ABM orchestration.<\/li>\n\n\n\n<li>Personalization across channels.<\/li>\n\n\n\n<li>ABM analytics dashboards.<\/li>\n\n\n\n<li>Channel partner alignment features.<\/li>\n\n\n\n<li>Intent and engagement tracking.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Useful for complex partner ecosystems and B2B channels.<\/li>\n\n\n\n<li>Focus on personalization and analytics.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Niche focus may not fit all ABM programs.<\/li>\n\n\n\n<li>Some advanced features require configuration.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Integrates with CRM and data systems to unify account insights.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM connectors<\/li>\n\n\n\n<li>Data enrichment<\/li>\n\n\n\n<li>Marketing systems<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Documentation and support resources vary.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">9 \u2014 LeanData<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> LeanData focuses on lead routing, matching, and account\u2011based workflows that help ensure sales and marketing teams align around shared account priorities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead\u2011to\u2011account matching and routing.<\/li>\n\n\n\n<li>Account workflow automation.<\/li>\n\n\n\n<li>Account\u2011centric reporting.<\/li>\n\n\n\n<li>Orchestration logic for sales triggers.<\/li>\n\n\n\n<li>Integration with CRM and engagement tools.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong lead and account matching logic.<\/li>\n\n\n\n<li>Enhances alignment between sales and marketing.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not a full outbound campaign builder on its own.<\/li>\n\n\n\n<li>Limited native advertising or personalization modules.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Strong CRM and engagement platform connections.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM systems<\/li>\n\n\n\n<li>Marketing automation<\/li>\n\n\n\n<li>Workflow tools<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Offers onboarding support and documentation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">10 \u2014 RollWorks ABX Platform (Extended)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short description:<\/strong> RollWorks ABX Platform extends core RollWorks with advanced analytics, concierge onboarding, and orchestration workflows for larger enterprises.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advanced account scoring and segmentation.<\/li>\n\n\n\n<li>Playbooks for account journeys.<\/li>\n\n\n\n<li>Predictive intent analytics.<\/li>\n\n\n\n<li>Multi\u2011channel orchestration.<\/li>\n\n\n\n<li>Revenue analytics.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enterprise\u2011ready orchestration and analytics.<\/li>\n\n\n\n<li>Concierge support for onboarding.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost may be high for smaller deployments.<\/li>\n\n\n\n<li>Platform depth requires training.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Platforms \/ Deployment<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web<\/li>\n\n\n\n<li>Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Security &amp; Compliance<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not publicly stated<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrations &amp; Ecosystem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Extends integrations across CRM, engagement, and data platforms.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM systems<\/li>\n\n\n\n<li>Data enrichment<\/li>\n\n\n\n<li>Analytics channels<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Support &amp; Community<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Enterprise onboarding and support tiers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Comparison Table (Top 10)<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool Name<\/th><th>Best For<\/th><th>Platform(s) Supported<\/th><th>Deployment<\/th><th>Standout Feature<\/th><th>Public Rating<\/th><\/tr><\/thead><tbody><tr><td>Demandbase<\/td><td>Full\u2011suite ABM<\/td><td>Web<\/td><td>Cloud<\/td><td>Unified ABM suite<\/td><td>N\/A<\/td><\/tr><tr><td>6sense<\/td><td>Predictive ABM<\/td><td>Web<\/td><td>Cloud<\/td><td>Intent analytics<\/td><td>N\/A<\/td><\/tr><tr><td>Terminus<\/td><td>Campaign orchestration<\/td><td>Web<\/td><td>Cloud<\/td><td>Playbooks<\/td><td>N\/A<\/td><\/tr><tr><td>RollWorks<\/td><td>Scalable ABM<\/td><td>Web<\/td><td>Cloud<\/td><td>Predictive targeting<\/td><td>N\/A<\/td><\/tr><tr><td>Engagio<\/td><td>Engagement analytics<\/td><td>Web<\/td><td>Cloud<\/td><td>Account engagement<\/td><td>N\/A<\/td><\/tr><tr><td>Madison Logic<\/td><td>Digital ABM<\/td><td>Web<\/td><td>Cloud<\/td><td>Advertising focus<\/td><td>N\/A<\/td><\/tr><tr><td>Metadata.io<\/td><td>Paid campaign ABM<\/td><td>Web<\/td><td>Cloud<\/td><td>AI optimization<\/td><td>N\/A<\/td><\/tr><tr><td>Jabmo<\/td><td>Digital personalization<\/td><td>Web<\/td><td>Cloud<\/td><td>Channel partner ABM<\/td><td>N\/A<\/td><\/tr><tr><td>LeanData<\/td><td>Lead\u2011to\u2011account workflows<\/td><td>Web<\/td><td>Cloud<\/td><td>Routing automation<\/td><td>N\/A<\/td><\/tr><tr><td>RollWorks ABX<\/td><td>Enterprise orchestration<\/td><td>Web<\/td><td>Cloud<\/td><td>Concierge support<\/td><td>N\/A<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Evaluation &amp; Scoring of Account\u2011Based Marketing Platforms<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool Name<\/th><th>Core (25%)<\/th><th>Ease (15%)<\/th><th>Integrations (15%)<\/th><th>Security (10%)<\/th><th>Performance (10%)<\/th><th>Support (10%)<\/th><th>Value (15%)<\/th><th>Weighted Total<\/th><\/tr><\/thead><tbody><tr><td>Demandbase<\/td><td>9<\/td><td>7<\/td><td>8<\/td><td>7<\/td><td>8<\/td><td>7<\/td><td>7<\/td><td>8.0<\/td><\/tr><tr><td>6sense<\/td><td>9<\/td><td>7<\/td><td>8<\/td><td>7<\/td><td>8<\/td><td>7<\/td><td>7<\/td><td>8.0<\/td><\/tr><tr><td>Terminus<\/td><td>8<\/td><td>8<\/td><td>7<\/td><td>7<\/td><td>8<\/td><td>8<\/td><td>8<\/td><td>8.0<\/td><\/tr><tr><td>RollWorks<\/td><td>8<\/td><td>8<\/td><td>7<\/td><td>7<\/td><td>8<\/td><td>8<\/td><td>8<\/td><td>8.1<\/td><\/tr><tr><td>Engagio<\/td><td>8<\/td><td>7<\/td><td>7<\/td><td>7<\/td><td>8<\/td><td>7<\/td><td>7<\/td><td>7.6<\/td><\/tr><tr><td>Madison Logic<\/td><td>7<\/td><td>7<\/td><td>6<\/td><td>7<\/td><td>7<\/td><td>7<\/td><td>8<\/td><td>7.3<\/td><\/tr><tr><td>Metadata.io<\/td><td>7<\/td><td>8<\/td><td>7<\/td><td>7<\/td><td>7<\/td><td>7<\/td><td>8<\/td><td>7.5<\/td><\/tr><tr><td>Jabmo<\/td><td>7<\/td><td>7<\/td><td>7<\/td><td>7<\/td><td>7<\/td><td>7<\/td><td>8<\/td><td>7.5<\/td><\/tr><tr><td>LeanData<\/td><td>7<\/td><td>8<\/td><td>8<\/td><td>7<\/td><td>8<\/td><td>8<\/td><td>8<\/td><td>8.0<\/td><\/tr><tr><td>RollWorks ABX<\/td><td>8<\/td><td>7<\/td><td>7<\/td><td>7<\/td><td>8<\/td><td>7<\/td><td>7<\/td><td>7.7<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Which Account\u2011Based Marketing (ABM) Tool Is Right for You?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Solo \/ Freelancer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most ABM platforms are designed for teams rather than individuals. Freelancers should consider lightweight tools or general marketing automation solutions with basic targeting capabilities rather than full ABM suites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SMB<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SMB teams with targeted account lists can benefit from tools like Terminus, RollWorks, or LeanData, which provide strong orchestration without requiring heavy enterprise commitments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mid\u2011Market<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mid\u2011market organizations aiming to scale ABM efforts and measure impact across sales and marketing should consider 6sense, Demandbase, or RollWorks ABX. These offer predictive insights and robust orchestration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enterprise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Enterprises with large TAM and complex buyer journeys benefit from Demandbase, 6sense, and RollWorks ABX, where advanced analytics, concierge support, and deep CRM integrations are critical.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Budget vs Premium<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budget\u2011conscious teams might start with Terminus or LeanData to deploy ABM with less upfront complexity. Premium buyers focused on predictive analytics and deep orchestration would prioritize 6sense or Demandbase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feature Depth vs Ease of Use<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Platforms with extensive features like Demandbase and 6sense require investment in setup and training, while tools focused on workflows and campaign playbooks (Terminus, LeanData) balance usability with depth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integrations &amp; Scalability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Teams with existing CRM and marketing stacks should choose platforms with native connectors and extensible APIs to scale smoothly as account lists grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Security &amp; Compliance Needs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations in regulated industries should evaluate platform security capabilities, governance controls, and data handling practices as part of pre\u2011deployment due diligence.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. What pricing models do ABM platforms use?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ABM platforms typically use subscription\u2011based pricing, often tiered by feature set, number of accounts, and level of support. Enterprise tiers may include professional services and custom onboarding fees. Pricing often reflects data volume, channel usage, and predictive analytics capabilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. How long does implementation take?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Implementation timelines vary by platform and use case. Smaller ABM rollouts can take a few weeks, especially with pre\u2011built playbooks, while enterprise deployments involving CRM and intent data integration may take several months. Proper planning ensures data alignment and campaign readiness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. What are common mistakes when adopting ABM tools?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Common mistakes include starting without a clear account selection strategy, poor sales\u2011marketing alignment, ignoring data hygiene, and underestimating the need for ongoing optimization. Teams should define KPIs and governance before implementation for better outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. How do ABM platforms integrate with CRM systems?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most ABM solutions provide native connectors or APIs to synchronize account data, engagement activities, and pipeline outcomes with CRM systems. This ensures unified views of accounts, improves measurement accuracy, and enables automated triggers based on account behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Can ABM platforms support global teams?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, many ABM platforms support multi\u2011region operations with localized data handling, time zone support, and multi\u2011currency reporting. It\u2019s important to verify language support, data residency controls, and compliance with local privacy regulations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. What role does AI play in ABM today?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI enhances ABM with predictive scoring, intent signal analysis, personalized recommendations, automated budget allocation, and prioritized outreach suggestions. It helps teams focus efforts on accounts most likely to convert or expand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Are ABM platforms suitable for small businesses?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Smaller companies with focused account lists may benefit from ABM practices, but full enterprise ABM platforms can be resource\u2011heavy. Lightweight tools or modules within marketing automation suites may be more appropriate for SMB contexts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. How do ABM platforms measure ROI?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ABM platforms track engagement metrics, pipeline influence, close rates, revenue impact, and account progression over time. Closed\u2011loop analytics that tie back to revenue outcomes provide clarity into return on investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Can ABM platforms assist with sales and marketing alignment?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, ABM platforms unify sales and marketing around shared account lists, engagement dashboards, and performance metrics. This alignment helps ensure consistent messaging and coordinated outreach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. What should organizations consider before upgrading ABM tools?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before upgrading, teams should assess data quality, integration maturity, internal readiness, and governance processes. A clear roadmap for expanding ABM workflows helps maximize the value of enhanced features.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Account\u2011Based Marketing platforms have become strategic assets for B2B organizations seeking to focus their revenue efforts on high\u2011value accounts, align sales and marketing teams, and measure impact across multi\u2011stage account journeys. As ABM continues to evolve beyond, AI\u2011driven insights, cross\u2011channel orchestration, and predictive analytics stand out as critical differentiators. Buyers must assess core features, integrations, ease of use, and support to match their team\u2019s size, goals, and existing technology stack. Start by shortlisting two to three platforms that align with your priorities, run a pilot to validate key capabilities, and ensure integrations and data flows are configured before full rollout. With a structured evaluation approach, organizations can maximize the ROI of their ABM investments and accelerate revenue growth by engaging the right accounts with the right messages at the right time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Account\u2011Based Marketing (ABM) Platforms are software solutions designed to help B2B marketing and revenue teams identify, target, engage, and [&hellip;]<\/p>\n","protected":false},"author":200030,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5222,5223,5224,4147],"class_list":["post-12121","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-abmplatforms","tag-accountbasedmarketing","tag-b2bmarketing","tag-martech"],"_links":{"self":[{"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/posts\/12121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/users\/200030"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/comments?post=12121"}],"version-history":[{"count":1,"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/posts\/12121\/revisions"}],"predecessor-version":[{"id":12123,"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/posts\/12121\/revisions\/12123"}],"wp:attachment":[{"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/media?parent=12121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/categories?post=12121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myhospitalnow.com\/blog\/wp-json\/wp\/v2\/tags?post=12121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}